Conglomerate: a company with multipul subcompanies under it
Demographic: a social group people
Early Adopter: people who are cool before there style is marketed
Coolhunting: looking for cool
The paradox of Coolhunting: cool things become uncool when marketed
Synergy: combined action or functioning
Horizontal Integration: sneeking in a marketing campain into culture
Ancillary Markets: generally refers to markets for feature films created by new television technologies
The feedback loop: feed back to companies and companies changing things creating more feed back
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