School Pro. compare the relation ship of Mcdonalds and Disney to the relationship tlked about in "The Merchants Of Cool' video

Ray Kroc (founder of Mcdonalds) and Walt Disney werw very good friends they grew up in the same area they both served in the same medic core in the army after ward they both persued the course of child targeted companies. By the time they grew into big companies they still had a relationship and the both had a dependace on each other. In The Merchants Of Cool they talked about the relation between what is cool and how to market it before they make it uncool. The brands depend on something to be cool themselves to know about it, and on on that thing to not change bfore that thing become uncool