Monday, November 22, 2010

School Pro. Coercive advetising

The ad: Black background, spot light on the car, the car is shinny and new, not a lot of text.
1. Who’s responsible for the ad and what is being advertised?
Cadillac’s new STS.
2. What elements of the ad are coercive?
The way the lighting is on the car, the ad is 2 full magazine pages and, the only thing visible on the page is the car and some small print.

The ad: many models of Boat GPS and sonar, yellow background, paragraphs for “What’s All-New” and “What’s all the same”.
1. Who’s responsible for the ad and what is being advertised?
Eagle boat GPS’s and sonar for 2006
2. What elements of the ad are coercive?
Pictures of multiple models of sonar and GPS, they are “ALL NEW…” and, have “Dual-Search”.

The ad: green background, white print, larger printed slogan.
1. Who’s responsible for the ad and what is being advertised?
All News Radio’s ad for their radio channels in Vancouver and Toronto.
2. What elements of the ad are coercive?
Big print “We mean business.”, straight forward.

1 comment:

  1. Matt. This is excellent, but can you expand your explanation of how the advertisements are coercive? You explain what is in the ad, but not HOW this is coercive.

    SD

    ReplyDelete